More than half of consumers polled in a recent online survey conducted by Pierce Chicken said they prefer boneless chicken wings over bone-in wings. But according to NPD Crest data which measures consumer reported foodservice meals, almost 64% of all wings sold over the past year were bone-in. “That represents a real opportunity for pizza operators,” says Keith Arnold, head of marketing for Pierce Chicken. “There’s a lot of room to grow boneless wing sales, and the good news is there are a number of things operators can do to tap into that opportunity.”
Click through the slideshow below for tips to boost your boneless wing sales:
For a limited time only, earn 500 bonus points on bone-in or boneless Wing Dings or Wing-Zings! Simply submit distributor invoices and the bonus points will be added to your account (good for purchases made between October 17 and November 25, 2016). There are two ways to earn points:
Click here to see a list for eligible products.
All in Great Taste
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